Mindsparkle*

Embacy

N/A

DATE

May 21, 2021

EDITOR

Mindsparkle Mag

CMA brand identity

Embacy designed CMA's brand identity. CMA is a provider of systems solutions to companies operating in financial markets. While their head office is in Stockholm, Sweden, they operate all over the world, helping with digitizing economies.

The visual identity is conceptually based on Kumiko, a Japanese woodworking technique that creates superb and intricate patterns out of simple shapes, all without nails or glue. This high concept coupled with a subdued but inviting color scheme and typefaces that are confident yet inoffensive resulted in a colorful style that nonetheless is suited for a complicated and serious company.