When thinking of Canada, ice hockey and maple are the first things that come to our minds. However, today's branding has nothing to do with sports or breakfast. Specifically, we're traveling to the city of Québec. With almost 20 years in business, the Communauté métropolitaine de Québec thought of updating its image. So, they asked MamboMambo team to refresh it. 

The new brand image carries the CMQuébec towards a renewed promise of innovation, expertise, empathy, and transparency. The Promise to Build. Together. It has always appeared current and indispensable in their process. The overhaul echoes both its territory and its vibrant and inclusive community. The color palette reflects all this, as it features all the rainbow colors in bright tones. MamboMambo creatives included many traditional textures and colors from Quebec's landscapes. All combined as a collage intervened with some brush-stroked illustrations. Plus, they came up with exquisite poster designs that perfectly complement CMQuébec's rebranding. 

All in all, we're super excited about the incorporation of geographical features for CMQuébec's logo design. It gives a unique imprint with a high level of recognition. What do you think of this chill and cool rebrand project? 

Additional credits Art Direction : Zorani Sanabria Design: Guillaume Beaulieu, Nancy Boivin and Tommy Hachez