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CO-OP cover image

SDCO Partners

N/A

August 12, 2020

Mindsparkle Mag

CO-OP

SDCO Partners designed CO-OP. The identity honors the bold and curious personality of the CO-OP brand. Distinct, imperfect letterforms create a simple, iconic mark that easily translates across mediums and platforms.

A hand drawn primary mark depicts a traditional ramen bowl and chicken, nodding to ramen’s delicious, comforting simplicity and CO-OP’s Ozark roots. Unconventional layouts add intrigue to straightforward, mono-width typography.Hand drawn graphic elements creatively expand the brand’s visual language, adding playful, personal touches to this authentic neighborhood brand.

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