COCO — The Art of Chocolate

Edinburgh-based COCO is very good at making chocolate. But they needed a clear brand position: their own unique space in a competitive industry.

Initially, COCO was using striking geometric stock designs to wrap its chocolate bars. We felt that the relationship between art and chocolate could be built upon as a real point of difference at the heart of the brand. From this idea we developed the brand line ‘The Art of Chocolate’.

It was important to make consumers aware of the brand’s defining ethical credentials. We did this with a set of pictograms designed to work alongside the logo and brand statement. Their simple visual language communicates the quality and provenance of the product at a glance.

COCO is passionate about challenging industry norms. The making of its chocolate is begun at origin, meaning that more wealth remains within developing economies. Sustainably produced, the finished bars use 100% natural ingredients and are palm oil free. Find out more about COCO and their amazing story at: www.cocochocolatier.com

Client: COCO Chocolatier Role: Strategy / Design / Art direction Discipline: Corporate identity / Packaging / POS / Website Product visualisations: Render Studio