Coffee's smell in the morning should be declared one of the best feelings of life, period. As we missed its International day, which was on October 1st, we're honoring the brown, warm, foamy beverage we enjoy every morning today. We're presenting a coffee packaging design by Paper Play with a sensitive approach revolving around scents. 

Paper Play perfectly captured the sensitive experience it involves to make coffee early in the morning. They portrayed it as a modern, fancy packaging with a representative phrase saying 'Wake up and smell the coffee.' Designers went for a lively hue of orange, which perfectly matches the sunrise color. Also, they combined it with a serif typeface and a cursive one, making the overall appearance look sophisticated. Plus, creatives added to the feature some complementary, stroked, 3D shapes to round up their concept. All these figures around the main typographic design appear in a wake-up callout. Because if there's no coffee on the kitchen countertop as an incentive to wake up, we won't leave our beds. For some of us, it's part of a religious morning ritual, we're not fundamentalists on the topic, but certainly, we do enjoy a perfectly done cup of liquid happiness. 

All in all, we're fascinated by Paper Play's work and they created a graphic piece with a poster imprint, which elevates the brand's whole concept.