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Coffeeology Branding cover image

MAK-KAI HANG

N/A

May 02, 2022

Mindsparkle Mag

Coffeeology Branding

Coffeeology —"A Coffeeholic Laboratory"

As an emerging chain of specialty coffee roastery in Guangzhou, China, Coffeeology is specialized in selecting and examining exquisite coffee and the finest ingredients for all coffeeholic's in town. Encompassing the proficient and modern characteristic Coffeeology is trying to convey, a distinctive and prominent trademark is designed for this emerging brand to stand out in the relentlessly competitive industry. Transformed from the shape of a coffee mug, Coffeeology's trademark amplifies the association between customers and the brand, combined with vivid and bold colors forms a brand representing a new wave of the refined roastery in the 2020s.

Additional credits

Brand Identity Design: makkaihang design

Art Director: Mak Kai Hang

Designer: Jay Yeung

Project Manager: Flora Yip

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