Ezequiel Cafaro is an award-winning designer, author, and educator with more than 20 years of experience specializing in editorial design and cultural industries. And this 2022 came with a work proposal to design a poetry book collection: Coleccion de Poesia and redesign Salto de Página's visual identity.
To sew the entire collection, Ezequiel generated a color palette of non-existing images. Undefined, these images can become anything you imagine. It's up to you. The palette's display lays on a squared grid. Each module gives the possibility to generate new patterns and textures. This gave the whole team great versability.
Respecting Coleccion de Poesia's branding design, Eze added a particular feature from the editorial universe: ¶. The symbol represents the paragraph spacing and the non-printable characters from each editorial program. If you didn't know this information, the symbol reminds you of an all-cap P for Pagina.
Additional credits @malpaso.y.cia @thebertamon
Creator: Ezequiel Cafaro