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Patricia Coronado, Natalia Sada and Priscila González
N/AOctober 29, 2019
Mindsparkle Mag
Patricia Coronado, Natalia Sada and Priscila González designed Conde de Villaseñor. The project proposed to create a strategy to redesign and reposition the wine line of Bodegas Conde de Villaseñor. Looking to position the brand in the luxury segment and be recognized by customers for its history, quality and flavor.
As a part of the startegy, the designers created an experience that transports the clients to the Villaseñor vineyards, where wine comes to life. They worked together with the client through the investigation and later the production of the project and decided to divide the audience into two different groups: young and adults.
