Cone & Torus

Cone & Torus is a global EdTech firm focusing on the education and e-learning of the financial world. C&Ts courses and learning programs vary from smaller sprints and crash courses to quarterly blocks. C&Ts mission is to educate and bring the general public up to speed with financial knowledge. At all levels!

With a clear mission in mind, it became tangible to building a solid link between design and highly-relatable metaphors. With an array of gamified platforms and money-driven educational apps, our shared goal was to create something simple, lighthearted, and confident.

Oslop Studio's core challenge was to create a unique logotype and core design/graphic system that is fun to look at, yet beats the standards of the industry.

The foundation for the brand and design strategy lies on 2 core pillars: To resurrect the inner child with retrospective relatability and simplify the confusing industry material.These combined make up a playful design ecosystem that is frisky and understandable. The visual elements are inspired by the name Cone & Torus which is contrasted with the heavy corporate look & feel.

The result of the designs captures a lively and almost mischievous personality that can be seen as effortless and serious at the same time.