Costa Caribe

Beautiful branding for Costa Caribe, a residential project located in the city of Tulum, Quintana Roo. Created by Futura, in Mexico.

Costa Caribe is a residential project located in the city of Tulum, Quintana Roo. The inspiration for this project is "the golden hour", which is one of the most romantic moments on the beach, it has almost a mandatory stop to appreciate the color of the sun that covers all our surroundings, it is a moment of calm and enjoyment that remains in our memory. Futura takes the visual characteristics that surround it to apply them to the brand.

Futura designed minimalist and abstract illustrations that magnify the dreamy natural settings and represent the natural and cultural beauty of the ancient Mayan city. For the logo, the sutdio chose a grotesque typography, easy to read, giving the brand a fresh and contemporary style. This is compensated with serif typography that is used for the editorial, it brings professionalism and seriousness to the brand.