Mindsparkle*

Leah Procko

N/A

DATE

March 25, 2021

EDITOR

Mindsparkle Mag

Cottonly

Leah Procko designed Cottonly - a new Australian skincare brand on a mission to take your daily cleansing regime to the next level, sustainably. After struggling for years with skin concerns, Sarah and Elaine, founders of Cottonly, decided to launch their own skincare line, starting with the first (and arguably most important) step in a skincare routine: cleansing. Embracing the natural qualities of cotton, they developed a range of compostable wipes, each woven with various patterns to address different skin concerns.

While the founders were well-versed in the benefits of a dry wipe, the concept needed to be introduced to a new audience. Through an elevated aesthetic, earthy colour palette, tactile details and shelfie-worthy packaging, a brand system was created to express the transformative effects of taking the rudimentary routine of cleansing your face and elevating it to an indulgent ritual.