CREATURE – A Geneva brand is a platform for fashion design and production specializing in the transformation of ‘corporate objects’, CREATURE is committed to sustainable development and responsible consumption: ‘100% made in Geneva’. CREATURE is creative feminine energy working towards a sustainable future. From eco-friendly design through production, everything is ‘Made in GVA’. The Workshop was asked to develop a visual identity for the brand rollout and create a brand identity suitable for universal use. They realized a distinct identity that plays with formats, transparency and contrasts and injected the typography with life by positioning it on concrete supporting media. Their work followed the same creative approach as the brand itself: namely, making something new from existing elements. The Workshop created a distinct identity by bringing together the words CREATION and COUTURE and choosing the Futura font for its geometric character and Swiss-inspired origins. The logo is thus the result of two discrete unifications. The first is the superimposition of the two words, which is then cut as it would be in tailoring. Simple in the extreme, the identity is sufficiently neutral to be used easily with colored backgrounds. The graphic identity is to be used for various communication media, the website and as an artistic guideline for corporate photo shoots.