Mindsparkle*

Studio Bennü

N/A

DATE

July 31, 2020

EDITOR

Mindsparkle Mag

Critics’ Club brand identity

Studio Bennü designed Critics’ Club brand identity. Critics’ Club is a social enterprise which runs programmes in the UK to introduce young people (between 13-18) to art and cultural spaces. The heart of the brand focuses on challenging cultural norms while championing arts and culture for all, regardless of their background.

The solution reflects the mission statements and core values of Critics’ Club. The demographic of the brand is very broad with many additional stakeholders to consider (parents, schools, teachers) which is reflected in the visual identity and tone of the brand across its various touchpoints.

A vibrant and bright colour palette, combined with powerful and bold typography is what the brand needed to stand out in its uniqueness and mission. The social media strategy is to celebrate the reviews through quotes and inform through the imagery of art and events.