Now, with these cold mornings, getting out of bed seems an impossible task to accomplish. However, we're conscious that if we don't wake up and prepare that cup of human fuel, the day won't start anyways. So, to encourage you to begin your mornings reloaded, we're showcasing Cubic3 visual identity designed by Low Key Design studio. 

For this cafe's branding concept, the creative minds came up with a collective theme. (m)³ as a logo symbolizes individuals, and the gathering of individuals will become a bigger group, namely, “smallness gathers to highlight the power of masses”. The fusion of multiple individuals indicates (m)³’s brand concept of being inclusive and collective. As coffee lovers, the brand has been exploring the specialty coffee trend and aims to come up with its own to be shared by all. Low Key's designers thought of a cool and industrial aesthetic to contrast the beverage's warmth. Plus, they gave a technical, chemistry identity appeal as well. The color palette and typography choice reflect all the mentioned above. For the art direction, the studio picked up a very industrial setting with white, bright lighting that highlights the neat of their design. 

All in all, we're enchanted by Low Key's work and amazed by the strength of its concept. The elastic bands for cups are a high point to its design and add extra value to the brand. Would you get up from bed for a cup of coffee from their cafe?