What says more Friday night than ordering pizza? We are big trinity fans, aka dough, sauce, and cheese. Yes, this applies to pasta too. However, we have a twist for the iconic Italian dish. Today we're featuring Curry Pizza House rebranding project creatively led by Barnada Studio. The goal of this rebrand was to create a modern, bold, and edgy brand image to reflect their spicy motto. 'Never met a pizza like you' states the delivery box. Clever move because we are already interested in trying a slice of the inside.

Inspiration came from Bollywood movie posters and Indian street signage to pay homage to the founder's Indian roots, bringing back some shapes from traditional Indian patterns. To create a balanced composition, designers carefully crafted those shapes. Applying them in the main sign, posters, and business cards use. Feeling saucy? Curry Pizza House's new image mainly features two classic colors related to pizza: red and white. The studio designed a very classy look with bold typography carefully modified in the 'C' for a more personalized imprint for the logo inscribed in a circle. Overall, a vibrant branding design merging the best of two cultures: the typical Italian food and the founder's Indian background. We are curious to know what pizza flavor you had never tried and whether you enjoyed this design post.

Barnada is a creative studio specializing in branding, design, and marketing strategy. They collaborate with their clients to develop a compelling brand identity and help tell their unique story, believing that effective branding transcends trends.