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Memory Studio
N/AApril 16, 2024
Mindsparkle Mag
Brand line extension for a new language of IPA. Dageraad Brewing's New Slang Series explores a new language of IPAs. New strains of yeast are used to activate flavourless compounds in hops and grain to create unexpectedly fruity flavours. Like any good IPA they are still full of hops, but it's the yeast rather than the hops that defines each beers character. Hop strains are carefully selected, not for their hoppy qualities but for the unique compounds that the yeasts activates in the brewing process.
The series was designed by Memory Studio to push to the edges of Dageraads brand world, standing out from its Belgian-inspired core and seasonal lines. The illustrations, inspired by the great W. A. Dwiggins ornamentation, depict a fine balance of playfully arranged elements that rearrange and evolve with each new iteration of the product.
Creator: Memory Studio
