Fable&Co. embarked on a global rebrand for Dalet; a leading technology business. Dalet empowers media-rich organisations to transform their production & distribution workflows, accelerating media operations, maximising collaboration & creating far higher value from content.

With strong strategic foundations set, Fable&Co. embarked on a comprehensive visual brand refresh with the team at Dalet. Formulating a new visual identity system with modernity, simplicity & efficiency at its core. The concept behind the new brand identity centred around motion, waves & signals, visually representing Dalet’s agility, flexibility, efficiency & speed.

The fluidity of the new logo icon, coupled with the effortless flow of the new wave asset & soothing use of colour gradients used throughout the new brand identity created a strong sense of efficiency, effortlessness & motion. A careful balance of imagery demonstrated product features & technical expertise, with humanity & personality – creating tiers of imagery that captured end-users, customers, products & industry sectors.

A consistent set of individual product brand identities were created to form a coherent & unified brand family. By conducting research with Product Managers & customers, the designers soon identified each of the products different audiences, benefits & capabilities. They then set about simplifying & harmonising their offering, creating a brand family that ensured clear distinction between products, whilst visually part of the same coherent set.