Mindsparkle*

Caserne

N/A

DATE

March 11, 2022

EDITOR

Mindsparkle Mag

Dam Corporate Identity

Thrive on the essential—Dam produces concentrated m*lks for the modern world. Rooted in sustainability and wellness, Caserne developed the brand to look as sophisticated as it is wholesome. From photography to copywriting and design, Dam communicates its core values with elegance and simplicity, making it an aspirational choice for consumers looking for a good-natured alternative to dairy. The physical substance of the product—solid transformed into liquid—inspired the wordmark, which combines rigid and fluid elements. Additional brand assets embraced minimalism, reflecting the company’s no-waste mindset.