Danki Identity

Are you a kicks' lover? Then keep on reading! Meet Danki, a tennis and clothing brands reseller, operating mainly in São Paulo with more than ten stores. The brand came to life through the need of young people to be understood and have a place to call their own. A store with tons of attitudes was a must to serve such a unique public. For this reason, Danki was created with its strong personality and with products that mirror the vibrant and bold behavior of youngsters.

The brand is repositioning itself to improve its personality and essence communication. Estúdio Gole worked alongside the company directors to implement its new positioning and visual identity. The idea is that the public is the one that makes the style happen, and a Danki is there to come along.

The brand translates into the concept "you make the way", where a visual language aspires to the young spirit. Designers created a simple system with great intensity in photos and shapes, always looking for the street lifestyle that combines attitude and sophistication.

Additional credits Creative Team: Gabriel Miranda, André Cicerelli Photography: Danielle Sampaulo, João Paulo, Manuela Capelozza 3D: Mateus Morgan Motion Design: Chris Reid