DeFi Alliance Brand Identity

Today, we're traveling a little bit further than we usually do. The destination? DeFi planet, part of the universe that Embacy creative studio has created for DeFi Alliance. It is a North American startup accelerator working with decentralized finances to get DeFi to one billion users. We're showcasing their new other-worldly brand identity.

Conceptually, the visual identity revolves around terraforming — the process of turning an inhabitable planet into a habitable one. Creatives show how DeFi Alliance helps and unites the decentralized finances, leading us all into the world of tomorrow. Note the illustrations, with vibrant color scheme and the style reminiscent of retro comic books. Its characters are DeFi planet's founders, colonizing its land with green startups, liquidity providers, and investors. Respecting their broad color palette, they highlighted its principal colors and gave them unique names to make them easier to remember. Big fan of this vintage graphic novel imprint. Fonts in this style are Trap and Be Vietnam.

Overall fun and innovative design for a financial company, which Embacy designers took a bold move when creating its whole extraterrestrial concept. This project's cherry on the top motto: You don’t have to fly to Mars to catch liquidity providers.