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South

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August 25, 2022

Mindsparkle Mag

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A cutting-edge lifestyle brand that cuts through in a crowded category. Delete is a ready-to-drink alcoholic beverage dominating the 18-28 year old demographic in New Zealand. South created an iconic brand that is loud, memorable, and accessible. Delete promotes a relaxed and fun experience for everyone who interacts with the brand. They embody a culture of fun and excitement — always with a healthy dose of humor and self-awareness.

Creator: South

art direction beverage brand branding can Delete drink graphic merchandizing mindsparkle mag packaging visual identity
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