Mindsparkle*

Antara Studio

N/A

DATE

January 22, 2021

EDITOR

Mindsparkle Mag

Doble Erre Café

Doble Erre is a Guatemalan coffee brand that strives to stand out for its unique and unconventional personality. As the coffee industry grows in the country, standing out in the super markets becomes more challenging than ever before. Antara Studio designed Doble Erre’s brand identity with one concept required by the client: giving the hand symbol the spotlight it deserves. The art of harvesting and brewing coffee is manual and human, and it’s common for consumers to forget the laborious work that goes behind every coffee bean.

Antara Studio designed the hand symbol inspired by the “coffee swirl” giving it a unique touch of movement. As required in the brief, the hand symbol is the main protagonist in the design and it sure does stand out from the crowd. Additionally, the hand form communicates “Doble Erre” in sign language. The resulting packaging design is quirky and complex, and certainly unconventional.