Mindsparkle*

Diego Leyva + Ana Georgina

N/A

DATE

September 22, 2018

EDITOR

Mindsparkle Mag

Dominga Corporate Design

Beautiful brand and identity for Dominga, a Kombucha brand in Mexico by Diego Leyva and Ana Georgina, also in Mexico.

The task

Brand identity for a friendly beverage that besides hydration, stands for a healthy, sustainable and conscious living.

The challenge

The design had to translate into a visual language the unification of a flamingo's symbolism and the brand values which are- healthy joyfulness, lightness of being, independence, adaptability and resiliency.

The solution

This brand solution encourages all these values through fragmented geometrical elements and traces combined with a serif typographical selection where the black and gold along with the colourful elements in the secondary applications were carefully acknowledged to complement and get along with the products without taking any protagonism out of them.