Don Molinico

Founded by Jesús Mari in 1987, the company has its roots in the Navarre region, northern Spain. Jesús's vision has always been to bring traditional food to Spanish tables with centuries-old recipes, offering ready-to-eat and ready-made options without compromising quality.

Don Molinico needed to renew itself aiming to narrate its origins and, crucially, its corporate mission. They approached us to develop a brand identity and packaging that effectively conveys their principles of tradition and innovation. The goal is to become a cherished brand among Spaniards and, in the future, a flagship for Navarre cuisine worldwide.

Through a strategic repositioning that defines Don Molinico as a "New Tradition," we have crafted its new visual identity. The brand adopts the traditional red of Navarra as its primary color, while gold, symbolizing innovation and excellence, evolves from the traditional yellow associated with Spain.

Executive Creative Director: Davide Mosconi

Designer: Liviu Andronic Strategy Director: Luca Buonamici Strategist: Riccardo Spreafico

Photography: The Foodorialist