Dos Studio is a brand of casual men’s clothing, characterised by the quality of its designs, its production and the materials used. Dos Studio’s goal is to position itself as one of the most contemporary clothing brands around today. Estudio Mendue was tasked with rebranding Dos Studios' visual identity.
'The project began with an analysis of the industry for the purpose of positioning and identifying Dos Studio’s most characteristic and differentiating features. Once the brand’s personality and positioning had been defined, a simple and contemporary typography with character was chosen to serve as the main element of the identity.
One of the identity’s key features is the application of the logotype, which occupies practically the entire width of any surface it is applied to. The result is a simple identity with marked characteristics that represent the values of quality and contemporariness that define the brand.'
Creator: Estudio Mendue