Droppa

MOST created the new brand for Droppa. Droppa is a logistics platform that aims to improve the returns process for e-commerce merchants and consumers. Their platform aggregates multiple returns into one parcel, reducing emissions and costs while streamlining the returns process.

The Droppa brand was developed through market research and internal strategy sessions, with a focus on three key values: Commercial boost, Multi-returns standard, and Footprint reduction. These values are reflected in the brand's messaging and visual identity, which incorporates bold design elements and the fusion concept.

The website design reflects the brand's values through warm tones and local imagery, emphasizing the footprint reduction trait. Using Webflow for the design-to-launch process allowed the team to focus on the design and content of the site, resulting in a smooth and efficient process.

Droppa's design is focused on improving the e-commerce logistics experience, providing a hassle-free and sustainable solution for merchants and consumers. The brand's values and design elements effectively communicate its commitment to reducing costs and emissions while streamlining the returns process.