Derek & Eric designed Dulwich Gin - No two bottles alike. Launching into a crowded category the Dulwich founders tasked design strategist Silas Amos - silasamos.com - and design team Derek & Eric - derekanderic.co.uk - with figuring out a distinctive way to distil the essence of Dulwich, London into an engaging brand and bottles.

Leafy Dulwich is an arty London neighbourhood that’s also home to the Dulwich Picture gallery, England’s first public art gallery, dating back to 1811. The gallery boasts some of the finest portraits from the Georgian era – a time when gin was the quintessential London drink for the decadent and the dissolute, from street corners to stately homes.

Derek & Eric and Silas chose a handful of notable Georgians from the galleries amazing collection and gave them a contemporary twist - Each bottle label remixes the portraits in unique combinations of characters and colours. No two bottles are the same.

The design was created to feel both classical and playful. The neck label uses a biblical quote (as would commonly be found in a Georgian pamphlet ) but used with its tongue firmly in its cheek: “And do not get drunk with wine, for that is debauchery, but be filled with the Spirit”. Ephesians 5:18.

Likewise the maxim on the front label “A truly elegant taste is generally accompanied with excellency of heart” is a line from Henry Fielding, author of Tom Jones, and a campaigner (in the face of the original London gin craze ) for temperance.

This playful spirit carries though into bags intended to act as premium