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How & How
N/AJuly 18, 2020
Mindsparkle Mag
How & How designed Eat Less Plastic campaign for #plasticfreejuly. Use Less Plastic, Eat Less Plastic was a quick 4-day sprint — developed to coincide with #plasticfreejuly 2020 — which was all about keeping it simple, while conveying a lot. It had to be arresting but not shlock; dark in tone but colourful in nature. A challenge was making the credit card not seem as if it had been made from recycled plastic, and instead communicated what we consume from the broken down particles of other products such as plastic bags, bottles, containers...
The agencies' ongoing studio projects (called BeHalf on behalf of the planet) are a series of mini campaigns they develop in-house with Mother Earth as their client. Riffing on a 50 / 50 theme they have running through the agency, they believe we all have an equal responsibility in tackling the climate emergency. In 2020 they are taking on ocean plastic.
Creator: How & How
