EDITORI is a select shop brand of DNO Ltd., which is created to provide comfortable lifestyle experiences to consumers. Through communication, they analyze their needs and select valuable brands in audio, home furnishings, daily necessities, etc. Consumers can not only get satisfaction from purchasing goods but also be inspired by their display and find ideas about how to live. EDITORI is a cultural venue where people gather for talk shows, classes, and exhibitions that spark their interest. mmpx design consultancy was in charge of their branding.

EDITORI'S identity features a lively typography-based logo with soft curves and a discontinued stroke. Its typeface, which is designed based on the motive of EDITORI wordmark, is applied to all materials to provide a consistent brand experience. When applying the brand's logo is mainly used in minimalistic style featuring black and white. However, when applying the secondary colors it has an interesting wow factor, reflecting the brand's capacity to adapt.

mmpx is a design consultancy located in Seoul. They create a consistent brand identity through contextual thinking and communicate the brand messages most effectively through various media. Based on their strong internal teams – branding, motion graphic, digital media, and UX directors, they are successfully leading projects through organic relationships that they have built with professional partners in their fields.