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Editorial for Tinkoff Journal cover image

Itwazcool Studio

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September 18, 2021

Mindsparkle Mag

Editorial for Tinkoff Journal

This Saturday, we're not playing it safe. We went deep bold with the project featured. Full color, a funky aesthetic characterizes these designs vectorially made in Illustrator. Tinkoff Journal is Russia's lead finance magazine, and they asked Itwazcool Studio for some editorial illustrations. Apparently, the client didn't fear going reckless either.

The dauntless approach creatives thought of for this project was to find a humorous story about the daily financial struggles and irreverently represent them, almost mocking the situation. They developed two kinds of illustrations, one play with color gradients for shadows, adding a threedimensional appeal, while the other frisks with objects' scale in a disproportionate way. Itwazcool Studio's designers came up with a stunning color composition, featuring dark tones, pastels, and neon hues altogether. They perfectly balanced each design to be harmonious yet disruptive. Plus, the color combo fits the playful aesthetic and illustrates the financial world from a different point of view, more young and fun.

The overall style of the illustrations adds a little bit of spice to Tinkoff Journal digital magazine while being relevant to this financial-themed community. We love featuring vivid and bold designs that put us out of our comfort zone and allow us to expand our horizons.

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