Educated Mess

YUNGBLD Studio did the rebranding of "Educated Mess" – an innovative chemist-founded skincare brand. Tasked with bringing the company's bold, messy vision to life, the studio embarked on a complete brand overhaul to align it with the aspirations of their target audience – Zellenials. With a mission to drive relevance and boost sales, YUNGBLD Studio crafted a brand that speaks to the work hard, play hard, BS-free lifestyle that Zellenials embrace.

The concept for "Educated Mess" was a labor of love, with every aspect of the project ideated, created, and shot exclusively by and for Zellenials. From captivating 3D renderings, illustrations, and animations to fresh product packaging and a revamped website, the studio ensured that every detail resonates with their audience's sensibilities. Emphasizing a smart approach to skincare, the bold photoshoot, inspired by astronomical proportions and Y2K nods, perfectly captures the essence of "Educated Mess." The campaign's vibrant color palette and captivating assets are designed to grab the attention of Zellenials and keep them feeling hydrated and ready for fun every day.

YUNGBLD Studio created a brand that truly understands and speaks to the aspirations of Zellenials. The team's dedication to crafting a modern, bold, and refreshing brand has resulted in a skincare experience like no other – one that is uniquely tailored to resonate with the millennial and Gen Z audience.