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Yu-Chien Lin, Wei-Yun Kan & Allison Hsiao
N/ADecember 26, 2021
Mindsparkle Mag
The first nootropic dietary supplement Taiwan company, Egotree, began in 2020, which has the highest interest in human consciousness and the science of neuroscience and obsesses about the brain's malleability, has developed the nootropic made-by nature planet extraction. With the sense of mission to promote the nutrition of the brain, Egotree has dedicated themself to be the pilot of the brain workers.
The ego and tree combination for the brand identity started from exercising the spherical energy body. Creatives captured the process of the brain, transferring the floating, the bumping, the gathering and dispersing of energy into a symbol, and further extending the concept of the package. Plus, they constructed the unique graphics of capsule, one zone, and two still, in addition to conveying the abstract experience of the product. To divide the stereotype that marketing of dietary supplements usually emphasizes the ingredient and the effect, by using the abstract visual with the warm tones color system to build up the image of the brand, connecting Egotree's brand definition " start from people " and the idea of bringing the revolutionary experience to the consumer.
