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fagerström
N/AFebruary 06, 2023
Mindsparkle Mag
Eiuchre (/ykr/) commissioned fagerström to develop it's new brand identity and packaging design for its first watch collection that was introduced to the market by the end of 2022. Eiuchre is an independent watch brand that designs and manufactures stylish, quality timepieces for young consumers in the Asian market, inviting them to express their true feelings and be authentic.
The new identity revolves around the concept of empathy to invite consumers to discover the positive aspect of all our emotions, even those that are apparently negative, since something valuable can always be learned in order to manage them properly and grow as individuals. The logo is a wordmark in which the letter 'i' for Eiuchre has been replaced by an exclamation mark, which is commonly used in writing to express strong feelings, but which at the same time represents the hour hand of a watch. The packaging stands out for its minimalist design and for presenting a watch dial made with holographic foil stamping, which reflects different shades of color depending on the intensity of the light and the angle at which it hits the box, playing with the idea that each color belongs to a different emotion.
Creator: fagerström
