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Elma Branding cover image

One&Other

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October 13, 2022

Mindsparkle Mag

Elma Branding

With a focus on Middle Eastern inspired flavors, Elma is all about sophisticated simplicity using seasonal produce, treated with respect.

One&Other created a bespoke logotype for Elma inspired by Middle Eastern typography. The branding utilizes organic shapes as an abstract take on the products and ingredients, also symbolizing coming together. A natural color palette and the use of textured papers and embossed details selected to complement the interior's marble, brass, and leather materials palette, help to communicate the care and craft that is taken with the food and the service at Elma.

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