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Emmy Squared Pizza cover image

Saint-Urbain

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February 08, 2021

Mindsparkle Mag

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Emmy Squared Pizza

Chef Matt Hyland’s contemporary ode to Detroit-style pizza and arguably one of the best double-stacked cheeseburgers in America approached Saint-Urbain who were tasked evolving their existing brand. The new playful branding for "Emmy Squared Pizza" is combining simple fun illustrations with a mostly dark green color palette and playful typography. Throughout the creative journey they explored various pizza characters, they also stumbled upon a few new ones, including drunk burgers, happy eggs, and more.

Creator: Saint-Urbain

branding Brooklyn Burger cheeseburger design Detroit food graphic identity Pizza saint urbain
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