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Clac.
N/AOctober 02, 2022
Mindsparkle Mag
Emotions is a company specialized in emotional development. Their mission: to help women feel alive. Elyane Cloarec and Mehdi Chekkal, the founders, asked Clac to redesign their brand identity to reflect their message. A message of compassion and a promise of empowerment.
Emotions' new visual identity highlights the notions of power, femininity, morphology and body geometry. The logotype suggests feminine curves through its abstract geometric forms. Typography and photographs of women are combined to create an intense graphic universe that is radically opposed to what we are used to seeing in the wellness sector.
Creator: Clac.
