Mindsparkle*

Atelier Avocado

N/A

DATE

October 17, 2022

EDITOR

Mindsparkle Mag

Empafashion Community

Atelier Avocado designed Empafashion Design, a project which aims to build up “Community-Welfare-Business-Academic” cross-sectoral collaboration network in local neighborhoods. Based in the Institute of Textile and Clothing, the Hong Kong Polytechnic University. By connecting the organizations focusing on active-aging studies and services, the project aims to promote sustainable social engagement, community empowerment and foster social cohesion and inclusion through adopting expressive textile arts and fashion.

The key visual of the project epitomizes the energy generated during the expressive textile arts and fashion creation process, abstracted by the array of geometries symbolizing the sewing, stitching, and fabrication work. Together with the use of contrasting and vivid colors, the identity visually sparks up the power of arts and fashion in elderly group, responding to the project as a community network weaver.