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POINT OF REFERENCE STUDIO
N/AOctober 07, 2021
Mindsparkle Mag
During the pandemic, Point of Reference Studio had time, as a studio, to reflect on signage and its place within the public domain. Instead of working on better covid signage, they wanted to understand if signage was a pollutant and how large of a pollutant. What they found about Out of Home Signage shocked them.
OOH as a business model consists of renting two-dimensional space for weekly or monthly durations. For instance, limited to temporary advertising messages, like Two for one, Now on Sale, New product launch, etc.) create enormous quantities of waste. Empire of Signs is a call to arms or AD for rethinking OOH. So, the creative team came up with a powerful concept to create awareness about this topic by playing with negative spaces that intervene artworks. Also, they added the ripped effect to include some tough numbers and further information.
The overall communicating campaign has an informative target and impacts our daily life when coming across them. Luckily, some designers try to incorporate advertising waste into their work, finding it a new purpose or function.
Creator: POINT OF REFERENCE STUDIO
