Mindsparkle*

Demande Spéciale

N/A

DATE

September 22, 2019

EDITOR

Mindsparkle Mag

Enclume Branding

ODemande Spéciale designed Enclume Branding. Their brief was to review the complete identity and web plateforme of the cooperative and territorial development studio, Enclume. Their goal was to bring them out of their sad corporate identity by giving them a brand that really represented them and what they are about.

They took the anvil, since their name is Enclume, and wanted to keep it but not as a frontal brand element. They used it in their graphic system to create bold layout while having a really simple grid underneath. The wild color palette gives them the fun they needed while keeping them as professional and relevant in their field of work. This brand system can be simple and clean or bold and colorful. It's a polyvalent identity that can adapt to all their needs and all their individual personality within the cooperative.