Enter Arkitektur is a Swedish architectural practice dating back to the 1950s with two offices in Jönköping and Gothenburg. The company works on a variety of commissions, ranging from housing projects to commercial buildings, all over Sweden.

It became clear that its visual identity did not properly represent what the company had grown to become. Lundgren + Lindqvist stepped in to redesign its brand identity and evaluate where the company was and where it was headed.

'Over the years, the client had grown to like the arrow, which had been their brand mark for quite some time. Based on this insight, we explored possible ways of designing or incorporating an arrow in the identity. Being one of the world's most used symbols – we knew that it would prove a challenge to find a way of including an arrow that felt unique and exciting, and more importantly, said something about Enter - more than its correlation to the company's name. We designed a new brandmark that combines a capital 'E' for Enter with an arrowhead. Through combining abstracted archetypes, we arrive at a simple and memorable brand mark that both relates to Enter's history and leads them into the future.

As a complement to the brandmark, we designed a wordmark that seeks to balance the bold and iconic appearance of its companion.  The colour system was inspired by the gradually changing shades of sunlight on a white wall throughout the day. Corresponding papers from Fedrigoni's Sirio Colour range were selected and used for the stationery, which was printed and embossed by Göteborgstryckeriet.'