Travel makes memories. Maybe thats because memories are so deeply linked to the senses. This was the insight that inspired Team Santis latest hospitality concept, Epicurian House, a multi-city, boutique hotel concept designed to create lasting memories by catering to and pampering the five senses. Dont just enjoy your stay, experience it on a whole new level at Epicurian House.

Small, independent boutique hotels are uniquely positioned to deliver the unexpected. Smaller chains such as Soho House and Ace Hotels have done an excellent job of offering travelers a trendy alternative to the luxurious, but cookie cutter hotel format of larger chains such as Hilton, but Team Santi wanted to take that sense of wonder and luxury further by offering delight beyond the visual.

The name of this new chain needed to be evocative of the experience it was designed to create. To be epicurean means that one is fond of or adapted to luxury or indulgence in sensual pleasures. Having luxurious tastes or habits, especially in eating and drinking.

Next they needed a logo that would bring the luxury and indulgence of the Epicurian House experience to life visually. Team Santis logo is comprised of ligatures and a sophisticated typeface that conveys a feeling of personality and style. Whereas epicurian is displayed in an elegant serif font, house takes on a sans serif in a subtle nod to the brands overall typographic style that also speaks to the concept of variety.

Like all successful modern brands, they also wanted to create a mark that could thrive in the digital space. The custom EH monogram doubles as a key, alluding to the hospitality experience and the idea that Epicurian House is your key to unlocking a whole new world of luxury and enjoyment. The mark can also be animated and varies in size depending on the channel and context its presented in.

Beyond our word marks, the brands typography is intentionally eclectic, playing to a variety of type styles and weights. This, of course, continues to build on our story of experiencing the unexpected throughout your stay.