Bright, positive, and sportive vibes are approaching Mindsparkle Mag. Today, we're showcasing an unusual game, at least for us, called pickleball. Erne is pickleball's player platform, designed to help everyone start, or continue, their journey into the world of pickleball. The brand owners, a set of pickleball players and siblings, asked Saint-Urbain to craft a fun, inclusive brand. 

Erne's platform offers curated gear recommendations, playing tips, merch, and more, along with a country-wide ambassador program. Erne is your go-to for everything pickle. The main goal is to attract newcomers of all backgrounds and advanced players. Designers came up with an extraordinary aesthetic, with which we are mesmerized. It has an airy yet eye-catchy visual identity. Its bright color accents in green and orange make Erne's branding stand out. Fresh and young, this design has a slightly vintage look filled with smiley faces and whimsical phrases. All this is accompanied by an extra bold, curvy font which gives the brand a heavyweight presence.

The overall visual identity is 11/10; we're fascinated by how creatives designed a super-defined aesthetic that follows many 2021 trends but still has a high differential index. Cheers to the Saint-Urbain team and Erne's platform. Great work guys :) We can't wait to play a pickleball game with you.