Picture the Mexican sun warming your skin. Its intensity and golden-orange color. Today's design post transports us there. Esentia looks to ingrate new talents and disciplines, propel new profiles, emphasizing the human sense, and providing integral strategies to transform their country. By creating bonds between leaders and overwhelming needs and generating change. They asked Contexto Studio to design their new identity featuring all the above.

Designers were involved in the naming and branding process. They also intervened in web design and development for Esentia's group of young visionaries who have taken up the task of making a better Mexico through positive, human, and meaningful connections. Contexto came with an identity system with a striking personality. At the center of it all a circle, the sun, radiating light, change, unity, momentum. Featuring a serif typeface is the protagonist among the sun and its rays. The warm color palette chosen gives a belonging imprint and closeness to its audience. All in all, a branding project immersed in the political world targeted the youth with a formal minimalist style and well adapted to digital platforms. Contexto is a design studio based in Mexico City, working with clients from around the globe. From logotype design to branding, print, packaging, and web development. They strive to provide the best design solution to every project, allowing your brand to communicate its core values. Their process begins with extensive research, continues with conceptual development and a collaborative creative process, resulting in a comprehensive and unique solution.