Everything Beautiful is Far Away is a photographic project conceived by photographer Julian Abrams to document some of the most technologically influential astronomical telescopes of the modern observational era and the buildings that house them. Partnering with distinguished astronomer Professor Richard Ellis, Julian traveled to Observatory locations across the globe - California, Australia, Chile, Hawaii, and the Canary Islands - to capture the rugged landscapes, unique architecture, and the telescopes inside the incredible buildings.
London-based creative agency, DD LONDON, worked closely with Julian to design a 220-page commemorative book and e-commerce website to act as a sales platform. The book has a formidable array of trace sheets, metallic papers, and colored dividers materials, all but Fedrigoni to reflect the unique architectural structures and telescope machinery.
"These observatories, and their representation of the ultimate study of light, became such a fascinating subject for me to investigate. I was instantly taken by the diversity of the structures, which house the telescopes in the most extreme of locations. These are structures that do not conform with orthodox aesthetic considerations. Structures that have no obligation to integrate with pre-existing built environments. Ones that would not look out of place on the harsh and dramatic fictional landscape of Tatooine.
Standing as paeans to human achievement and conveying the science fiction-styled other-worldliness that I adored as a child, these detached and futuristic masterpieces exist solely to serve their scientific function. The fact that they must do this in the severest of conditions, exposed to the fury of the natural elements, is all the more awe-inspiring.” Julian Abrams - Photographer
Creator: DD LONDON