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Madcats Agency
N/ASeptember 16, 2017
Mindsparkle Mag
personalised the modern
for Ervis, a Kyiv-based law firm. The Ervis team is known on the market for its powerful character, and the new identity seeks to reflect that. The word 'Ervis' was conceived by combining 'eureka' and 'heuristic'. A heuristic technique (Ancient Greek: εὑρίσκω, 'find' or 'discover') is any approach to problem solving, learning, or discovery that employs a practical method that is not guaranteed to be optimal or perfect, but rather sufficient for the immediate goals.
Given that lawyers deal with legal 'puzzles' everyday, Madcats Agency decided to craft a logo inspired by puzzle solving. The typographic logo is designed to be versatile for various formats, as the spacing of the letters can be adjusted as appropriate to suit any dimension. A monospaced font was chosen for the logo, which is described by Madcats as 'not perfect, but sufficient as heuristic and stands out on the legal market'.
Creator: Madcats Agency
