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Brand Brothers
N/ADecember 03, 2019
Mindsparkle Mag
Brand Brothers designed Expograph brand identity. Expograph is one of the major players in signage in France, established since 1973 at the gateway to Paris. Their mantra: inform, guide, beautify. The new identity is a refocused approach towards a more radical, more direct, more raw axis, expressing technicality and systemic thinking through their graphic identity.
The new logo, based on a homemade typographic design, is a monochromatic typogram, whose characters have been designed on the basis of a series of identical rectangles. The "X", pointing in four directions, becomes the starting point of the new visual system: a collection of forms, which we constantly enrich, which join together to infinity and subtly evoke the three great promises of the company. The multiple versions range from print to vehicles; the new website will be launched by the end of 2019.
Creator: Brand Brothers
