Express Scripts Pharmacy pioneered home delivery pharmacy in 1986, and specialist pharmacists were available on call 24/7. This means Express Scripts Pharmacy is like your care force, there to deliver exactly what you need when you need it. They can be your wellness X factor. 

R/GA formed the identity based on the X factor concept. By bringing together the visual, verbal, and behavioral design they created a brand system that unlocked digital experiences, brought marketing campaigns to life, served as inspiration for new thinking on the packaging, and can grow employee advocacy through internal engagement.

Express Scripts Pharmacy's new brand identity goal is to reposition the organization towards its new B2C focus. Designers feel it's uniquely positioned to add an especial X factor to health and wellness. Bringing verbal, visual, and experience design together, we created a behaviorally-driven brand that adapts to customers' needs and brings its team of dedicated pharmacists to the forefront. This X factor resolution is the project's main feature, and when in a digital format, it's animated in different ways depending on the message given. Overall, R/GA's work is clean, modern, and minimalist and has a colorful yet subtly eye-catchy style. 

R/GA is an atypical innovation company. We help brands and businesses define, connect with, and create more human futures. Our work spans Brand Design & Innovation Consulting, experience design, and 360 marketing communications. We believe the brand is a transformational force behind businesses. As a global team, we work at the intersections of strategy, design, and technology to invent (or reinvent) a companies vision, purpose, and identity. We work and collaborate with big brands, non-profits, and small startups around the globe.