Fang, designed by Elaine Rabahi, is a new brand of dental treats for dogs, aiming to create a strong emotional connection between the product and pet owners. The goal of Fang was to visually and conceptually set it apart from the competition. Drawing inspiration from the training commands shared between pet owners and their furry friends, each meticulously crafted illustration breathes life into a unique flavor: "Sittin for Chicken," "Layin for Liver," and "Rollin for Roo." Every flavour displays instructions on how to preform each command.This fun play on visual storytelling not only elevates the product's appeal but also resonates deeply with pet owners, as they relate to the moments spent training their loyal companions.The boldness of the Fang logo with the whimsical charm of the fluffy, soft illustrations, creates harmonious, balanced and playful design.
Creator: Elaine Rabahi