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Faramita Branding cover image

Yu-Chien Lin and Chi Tai Lin

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September 15, 2017

Mindsparkle Mag

Faramita Branding

Yu-Chien Lin and Chi Tai Lin from Taiwan created the branding for Faramita, a modern European style restaurant in Taipei. The minimal and classic visual identity is inspired by a poem called 'Stray Birds' by Rabindranath Tagore. An extract that reads, 'Thou crossest desert lands of barren years to reach the moment of fulfilment' accompanies the logomark on business cards, menus and signage. Faramita is designed to be a beautiful environment for the busy public to indulge in a relaxing respite. The restaurant believes in the philosophy of appreciating the small details in everyday life and 'embracing the happiness and hardship of life with open arms'.

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