Fintoil is a company on a mission to replace fossil-based raw materials with sustainable ones by refining raw pine oils to produce everyday products and industrial materials such as biofuels, adhesives, inks, and even health and wellness products. Fintoil aims to be the most progressive international actor in the specialty chemical business.
To achieve this ambitious goal, József G Kiss and Martin Martonen designed a new visual identity to match their vision. The emblem represents their product's natural origin, the fluid shapes express transformation, and the photography shows the freshness of nature, which they strive to preserve. Combined with eccentric typography and distinguished use of rounded corners the identity grows into a progressive and techy whole.
Creator: József G Kiss and Martin Martonen